Case Study
Eleanor McAlpine, RCC, CCC
(Everything was shared with permission from client)
Branding
I established a comprehensive, personalized branding kit for Eleanor, which involved defining her unique tone of voice, core messaging, and overarching content strategy. To ensure maximum impact, I also conducted in-depth market research tailored to her target niche.
Content Creation
I manage the visual and narrative execution of Eleanor's brand by editing high engagement videos and posts for her Instagram. Beyond execution, we collaborate on content ideation, mapping out exactly what concepts she should film and create that will resonate with her audience.
Content Planning
I established a strong foundation for Eleanor’s Instagram by defining key niche topics that align with her brand. By conducting detailed market research to pinpoint her target audience's active questions and viewing habits, I was able to deliver a highly structured, strategic content plan.
Content Management
I oversee the daily operations of Eleanor’s digital presence, ensuring that all assets are organized, scheduled, and published seamlessly across her active channels. By maintaining a consistent posting cadence and monitoring community engagement, I ensure her brand remains highly visible and interactive.
Post Descriptions
I streamline Eleanor's copy-writing process by developing a live- synced Google Docs workspace to organize weekly social media posts. To make caption writing effortless for her, I generate accurate transcripts of her videos as a starting point. Once she drafts her thoughts, I step in to refine the copy, integrate targeted SEO tactics, and optimize the final descriptions.
Data Analytics
Work Experience
I track and analyze daily performance metrics across all of Eleanor's social media platforms, closely monitoring views, engagement rates, and community interactions. This data allows me to identify which content is performing well and pinpoint areas for adjustment. I do monthly review meetings with Eleanor to break down the previous month's data and explain what these numbers mean for her business.
