Digital Marketing Skills
Digital Strategy
Preformance Analytics
Content Stategy
A/B Testing
SEO Strategy
Keyword Research
Digital Funnel
Data and Platforms
Google Analytics
Buffer
Google Ads
Youtube
TikTok
Visual Content
Video Editing
Graphic Design
Brand Visual Consitancy
Sound Design
Colour Grading
Creative Storytelling
Education & Internships
Social Media Marketing
Studied how to build a brand presence, executing campaigns, and analyzing results primarily within the social media ecosystem. Focused on strategy development which includes setting SMART goals, defining the target audience and creating cohesive brand voice across all platforms. Also studied about content management and creation. This includes content calendars, storytelling, and community engagement techniques.
NorthWestern University
Digital Marketing &
E-commerce
Studied the strategic foundations of digital marketing, covering how to define target audiences and map the customer journey using the marketing funnel. Learners gain practical skills across key channels, including SEO, paid search (PPC via Google Ads), social media, and email marketing. Finally, the course emphasizes e-commerce store management (like Shopify) and data-driven decision-making by leveraging Google Analytics to track performance and calculate ROI across all campaigns.
Videography Internship
Studied film production/ video editing with a focus on storytelling, cinematography, and post-production techniques. Developed a strong foundation in visual storytelling and honed my skills in creating captivating visual narratives. Focused on learning video editing for businesses websites and social media pages.
Destill Media
Work Experience
Rae's Videography | 2021-2025
Social Media & Visual Brand Strategist
Kelowna, B.C, Canada
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Guided small business clients to authentically express their brand identity by designing and producing high-impact, custom film and social media content.
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Wrote, directed, produced, and edited a range of films, including documentaries and short films, showcasing a deep commitment to storytelling and production quality.
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Collaborated directly with clients to understand their video needs and vision, ensuring project alignment from concept to final cut.
Telus Storyhive | 2022-2024
Broadcast Director & Digital Content Lead
Kelowna, B.C, Canada
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Led the end to end strategy for a broadcast TV show, optimizing video assets for distribution across Telus Optik and YouTube to maximize digital reach.
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Managed technical production across all distribution channels, ensuring consistent, high quality visual brand representation for broadcast, web, and social platforms.
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Used various professional camera, lighting, and sound equipment to capture high quality, broadcast ready footage.
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Collaborated with clients to understand their marketing goals and translate those into compelling visual media.