Types of Services
Business Branding
Content & Strategy
Social Media Content
SEO & Analytics
Branding
Branding Process
Defining Your Aesthetic & Visual Mood: First, we will clarify your overall visual aesthetic to determine the exact look and feel of your brand. We will identify the specific emotions you want to evoke the moment someone encounters your content. This reflects both your mission and your ideal client.
For example: warm colours, wood, candles, and plants - bring a grounded impression to the media of a somatic practitioner when the ideal client is struggling with anxiety and searching for tranquility and peace of mind. This aesthetic is carried through all of your branding in every form of marketing.
Shaping Your Tone of Voice: Finally, we will establish your brand's unique tone of voice. This dictates how you speak to your audience and shapes exactly how your personality and values come across to potential clients.
For example: plain speaking, warm and kind, some gentle quirkiness (no harsh professionalism), mostly everyday language, not slang, but real words that actual people use.
Content Strategy
Content Strategy Process
Content Strategy & Pillars: First, I will utilize market research to identify the content strategies and core "content pillars" that align best with your mission statement. I will present a few curated options, and we will collaborate to build your custom strategy.
Determining Content Formats & Platforms: Once your branding and pillars are established, we will define your specific content formats and platforms. We will decide whether long-form video, short-form video, or text-based posts suit you best.
Customized Content Planning: Finally, we will determine how structured you want your ongoing content plans to be and we can customize the layout to match your ideal workflow.
General Topics (Flexible): provides the core topics you need to cover while giving you the creative freedom to decide what each individual video or post is about.
Structured Weekly Plan (Detailed): provides a highly structured weekly calendar with a predetermined, specific topic mapped out for each piece of content you create.
Social Media Content
Content Creation Process
Video Recording Guidance: You will receive step-by-step guidance on how to shoot and record high-quality content using your smartphone or camera. This includes establishing optimal camera placement, determining ideal video lengths, and a structure for your filming sessions so you know how many videos
to capture at one time.
Audio Optimization: To ensure your audio is crystal clear, you will receive practical advice on capturing pristine audio. This includes techniques for recording in a quiet environment, setting up your recording space, and selecting the best external microphone equipment for your budget.
Lighting Setup: You will receive tailored advice on how to effectively light your filming space. This includes positioning your camera relative to natural light sources (e.g. windows) or setting up affordable studio lighting to ensure your videos look clean, bright, and professional.
Video Editing & Graphic Design
Professional Video Production: Once you’ve uploaded your raw footage to our shared Google Drive, I seamlessly trim away any filler words or awkward pauses and add dynamic pacing and effects/b-roll to ensure you always look and sound your best.
Audio Mastering & Color Grading: After finalizing the structural edit, the final details are polished. The audio track is cleaned by removing distracting background noise. Professional color grading polishes your videos so that they look vibrant, and cohesive across all platforms.
Graphic Design: I can create graphic designs and thumbnails for your social media content to help you stand out. Graphic designs will be created and edited in Canva and photo editing software.
SEO & Analytics
SEO & Analytics Process
SEO & Funnel Optimization: Once your video edits and descriptions are drafted, your copy will be reviewed using targeted SEO keywords and strategic marketing funnel practices. This ensures your content is not only highly discoverable by your ideal clients but also designed to convert viewers into leads.
Analytics Tracking & Strategy: Your social media engagement, reach, and community interactions are continuously monitored to identify trends and optimize performance. To keep you fully informed, we will hold monthly strategy meetings to break down your performance data, discuss what is working, and refine our next steps.
Management
Management: You never have to spend time worrying about publishing and scheduling operations on any of your managed social media platforms. Your custom content plan will outline the exact optimal posting times; your only task is to upload your raw content for me to edit, and I will ensure it goes live exactly on your allocated schedule.
Collaborative Content Blueprint (Google Docs): Every week, you can expect a structured Google Docs template featuring accurate video transcripts or summaries of your recorded videos. This collaborative workspace allows you to easily draft or review your own captions in one central location.
Pricing
Scalable Investment
We’ll tailor the level of support to the amount of content, strategy, and ongoing work you need, so you can choose an approach that feels right for your goals and fits your budget. As your practice grows, your needs will change so your marketing plan must be responsive and managed by someone who cares about your success. Contact me for a 15 min free consultation to find your ideal plan and budget.