Types of Services
Brand Profile Kits
A Brand Profile Kit (often simply called a Brand Kit or Brand Identity Kit) is a comprehensive collection of essential visual assets and guidelines that define a company's identity and ensure consistent content across all channels. Brand kits also include detailed brand philosophy, mission, and voice.
​Why would you need to create a Brand Kit?
​
-
Consistency: It ensures that every time a customer interacts with the brand from the website to a social media ad or a print brochure the visuals are unified and immediately recognizable.
-
Trust and Recognition: Consistent visuals build familiarity, which in turn builds trust and makes the brand more memorable.
-
Efficiency: It streamlines the creative process. Designers don't have to hunt for the correct logo file or color code; they simply refer to the kit, saving time and reducing errors.
Social Media Content
Social media content Involves everything from the creative planning of what to post to the day-to-day execution, audience interaction, and performance analysis. Social Media Content focuses on the creative output of what is actually being posted. By Creating effective content that is high-quality, relevant to the audience, and aligned with the brand's voice and goals. Social Media Content is split into two sections strategy & planning and creation & curation.
​Strategy & Planning
​
-
Defining Content should achieve: increase brand awareness, drive website traffic, generate sales, provide customer service.
-
Audience Research: Understanding the target demographic's preferences, pain points, and which platforms they use.
-
Content Pillars: Establishing core themes and ideas to ensure a diverse and balanced mix of content
-
Content Calendar: A structured plan for scheduling specific posts, themes, and campaigns for the coming weeks or months.
​Creation & Curation
-
Producing unique assets: like graphics, short videos and photos. Creating compelling captions that reflect the brand's identity.
-
Curation: Sharing or repurposing relevant and valuable content from other sources to provide additional value to the audience.
-
Format Optimization: Tailoring the content for each platform, different platforms have different marketing practices.
Social Media Analytics
Social Media Analytics is the process of collecting, tracking, measuring, and analyzing data from social networks to understand the performance of your content, gauge audience behavior, and inform your overall business strategy. The primary goal is to use data to optimize content calendars, adjust posting times, and prove the Return on Investment (ROI) of social media efforts.
​
3 Key Performance Indicators (KPIs)
​
Awareness & Reach: Measures the visibility of your content, Impressions: Total number of times content was displayed. Reach: The total number of unique users who saw the content. Why it matters: Indicates the potential size of your audience and the effectiveness of content distribution.
Engagement
​
Audience Growth: Measures changes in your follower base and their characteristics, Follower Count and Growth Rate, Demographics: Age, gender, location, and interests of followers. Why it matters: Tracks the health of your community and ensures you are attracting the right demographic.
​
Conversion & ROI: Measures the direct business impact of your social efforts. Click-Through Rate (CTR): Clicks on a link divided by impressions, Conversion Rate: Percentage of users who take a desired action (e.g., purchase) after clicking a social link. Why it matters: Proves the financial value and Return on Investment (ROI) of social media activities.
​
​
Media Management
Social media management focuses on the tactical and analytical execution required to make the content strategy succeed and grow the community.
​Publishing & Scheduling
-
​Timely Posting: Scheduling content to go live at optimal times when the target audience is most active to maximize visibility and engagement.
-
Consistency: Maintaining a steady, predictable presence on selected platforms to keep the brand top-of-mind.
-
Tools: Utilizing Social Media Management (SMM) tools (like Sprout Social, Hootsuite, or Buffer) to centralize scheduling and streamline the process across multiple accounts
​Engagement & Community Building
-
Active Monitoring/Social Listening: Tracking mentions of the brand, keywords, competitors, and industry trends to identify opportunities and manage reputation.
-
Prompt Interaction: Responding to comments, messages (DMs), and mentions quickly and authentically to build relationships and show the audience they are valued.
-
Community Initiatives: Running Q&A sessions, polls, contests, and encouraging User-Generated Content (UGC) to foster a loyal community.
